Born from personal experience

We Share Clean Air was created by Debbie, founder of The Shepherd Group. Debbie’s journey began with a simple but powerful belief: everyone deserves access to cleaner, healthier air.

This mission was deeply personal. Having struggled with respiratory issues throughout her life, Debbie understood firsthand how dramatically air quality can affect daily comfort, health and wellbeing. This experience became the inspiration behind the business, a commitment to providing advanced products that make indoor environments safer for everyone.

What started as The Shepherd Group has since evolved into We Share Clean Air, a dedicated arm of the business focused specifically on delivering industry-leading air purification systems across the UK. While the name has evolved, the purpose remains unchanged: to improve the air people breathe at home, at work and in shared spaces across the country.

Classroom with students taking a test, teacher standing at the side, sunlight coming through windows.

Wall-mounted electric space heater emitting blue light in a classroom or office with white walls and children's drawings.

Based in Birmingham, Debbie built the company in response to growing awareness around indoor air quality, especially during and after Covid, when the importance of clean, safe air became clearer than ever. Their partnership with Lux International enables the exclusive supply of Swiss-designed, German-engineered technology known for its durability, efficiency and exceptional long-term performance.

Today, our systems are trusted nationwide in care homes, hotels, restaurants, schools, veterinary practices, offices and residential settings. They help protect the most vulnerable, support healthier workplaces and bring peace of mind to families and businesses alike.